I’ve been running this site for closer to five years than four and a half, and while time has flown by in that time, it always seems a little crazy to me how much I’ve published in that time. From travel guides to historical intrigue pieces to recipes, there’s a formula I’ve used since the very beginning which I’ll share with you today which has helped me publish at a pretty speedy rate. Here’s how to write a blog post quickly, effectively, and efficiently.
If there’s one question I’ve been asked more than any when it comes to blogging tips, it’s been: how do you publish so much and how do you publish so frequently? Well, setting aside that this has been my full-time job for a few years, my ‘secret sauce’ as it were has been properly structuring and mapping out blogs before I get down to the nitty and gritty of actually writing.
Yes, just as you might plan an essay or even novel, I always head to tackling the writing of a blog post in the same way. Read on to discover, my step by step process in how to create blogs fast and that will also really resonate with your audience…
#1 Decide on a topic
While your blog doesn’t necessarily have to ‘nail down a niche‘ from day one, if you’re not to go off on a tangent every time you write a blog post (few people are going to want to follow a random set of musings), your first port of call is to sit down and decide what kind of topic you’ll write about.
For example, if you wish to write a travel post about Paris; is it going to be an itinerary post? Is it going to be a guide to the best coffee shops in Le Marais? Likewise, if you’re going to create a blog about plants; is it going to be a specific plant care guide? Is it going to be a guide about the best easy care indoor plants? You see my point!
#2 Find a keyword on which to write about
Next, and arguably one of the most important steps of the process when it comes to SEO (Search Engine Optimisation), is the technique that will allow you to rank on search engines like Google, and thus be discovered by a wider audience through the power of search results.
Once you’ve sorted your topic, you’ll want to log onto a Keyword research tool (I personally use keysearch.co) and look up the kind of key phrases and words which get the most hits. For example, maybe ‘one day in Amsterdam’ would get more hits than ‘two days in Amsterdam,’ and so you would focus on creating a 24 hour itinerary as opposed to a 48 hour one! It’s a little more complex than this, but I’ll get into this in a later post.
#3 Create a template for post (skeleton for your blog post)
The next step is to return once more to the writing process part of the creation of your blog post. With my ‘keyword’ and thus focus of the article firmly in mind, I’ll write out a series of headings. For example, for a two week itinerary guide, I would create headings for each day (and perhaps even sub-heading for morning, evening, and night).
If it were a recipe, then I would start with the introduction, followed by a brief few headings for some recipe context, a history of the dish, followed by the heading for where I’ll place the recipe card. At this point, I don’t worry about the body of the text, only the headings themselves.
In this way, you can see that mapping out your article and the direction your piece will go gives you a clearer and more focused path on which to follow. You can also see that this technique will work for pretty much any blogging niche! When you’re mapping out the post is also when you’ll want to carry out all of your fact checkin and research (dates/ facts) that will go into the writing of the post.
#4 Fill in the ‘gaps’ with text
Now that you’ve got a rough sketch of what you’re going to be covering over the course of your post, it’s time to actually get writing! Since you know your topic headings, writing out the ‘bulk’ of the content should go quickly enough (provided that you don’t need to fact check too much information along the way).
#5 Proofread your blog post!
If there’s one thing I wish that I had done from day one of creating blog posts, it would have been to proofread everything I write. Sure, this site is riddled with errors and grammatical mistakes (it comes with the territory from running a woman ship from so long), but you’ll thank yourself in the long run if you do proofread your writing.
You see, while you’ll want to hit publish and get that article off your hands (metaphorically) as soon as you possibly can, your site will look all the much better and much more professional for having gone through your text and cleaning up those awkward phrases and little glaring errors.
#6 Interlink with other related posts on your site
The next part is pretty much ‘SEO’ (search engine optimisation) 101, but is important nonetheless. Once you’ve got the text written and you’ve proof read it thoroughly to avoid any glaring errors, you’ll want to interlink with other posts on your site.
For example, if you were writing about blogging, instead of check out my related post “here”, you would say, if you want to learn more about my blogging journey, check out how I make money as a travel blogger.
#7 Come up with a catchy title for your article
Last but not least when it comes to finishing off the actual writing part of your text, come up with a catchy title. Of course, you should avoid clickbait at all costs. However, you do want something that’s not totally dry.
After all, the currency of the internet is ‘attention’ and ‘catching others’ attention’. As such, be sure to include your keyword(s) in your title, but also spice it up a little. Consider adding phrases such as ‘you’ll love’ or ‘you must know about’ to capture your potential readers’ attention.
#8 Create pins and add edited images to post
Of course, perhaps one of the largest differences between creating short and easy to consume articles as opposed to online printed works and novels is the need for imagery. Bring your text to life and capture peoples’ attention with stunning photos and graphics.
If you don’t have your own photos, then there are plenty of paid stock photo options available online. Otherwise, when you create your own blog posts, it’s worth noting that photography is a great hobby to take up simultaneously.
And you don’t need fancy equipment either! Instead, your smartphone is a great place to start. For some beginner tips, check out my guide to common photography mistakes (and how to avoid them).
#9 Publish and pin to Pinterest, push on social medial platforms
Of course, you don’t want all of your hard work to be read by… No one! Instead, have a strategy on how you’re going to promote your post in the short term while you’re waiting it for it to begin ranking on search engines. Facebook, Pinterest, and Twitter are all great places to begin!