Recently, I’ve been reading more and more posts with names such as ‘how to find your blogging niche‘, ‘always make sure to stay within your blogging niche‘ etc. etc. Well, what happens when you’re interested in everything? I mean, I love writing ‘the cutest cafés in Paris‘ just as much as I enjoy pulling on my oldest shoes and going urbexing. Okay, that last one definitely wasn’t a word but yeah, you get the idea! To put it bluntly, the problem with finding a blogging niche is that it kind of sucks.
I want to explore abandoned graveyards one day and then put on my fanciest clothes and pretend I’m in the cast of Gossip Girl the next. I don’t want to have to constantly worry that I’m not reaching my target audience or ‘staying within the confines of my blogging niche’.
Writing in a certain ‘blogging niche’ curbs creativity.
Your blog is your own personal space on the internet. It’s your home and yours alone. Why would you want to limit that space? Besides, how do you know your readers (or potential) readers won’t be interested in something until you’ve tried it?
When you feel forced to write, you stop enjoying it as much. You’ll stop having a good time writing your blog. And people of the internet aren’t stupid. They’ll see that you’re not enjoying writing and will consequently stop having a good time.
When I started university, I was given the advice to take all the courses where professors were truly passionate about their subject. At first, I wondered why and now it makes perfect sense. The lecturers who enjoy their subject more share the most share their passion with their students. As a result, you become more interested in the subject. I mean, when you see someone who’s so passionate about a subject, how could you not find it a little interesting?
I think the same applies to blogging. Would I rather read 20 dry posts about Paris or 20 engaging posts about machine learning? The latter, obviously!
Finding a blogging niche makes your writing one dimensional.
Say I was obsessed with French food. Oh wait, I am. Well, what if I started a blog about the best restaurants in Paris? What about adding recipes? What about adding historical elements? That would kind of fall outside of my niche if I were to follow the advice of finding a blogging niche!
As humans, we’re multi-faceted. And that’s what makes us interesting. Correct me if I’m wrong but one of the things I love most about blogging is that there’s a personal touch to the posts. Lose that personal touch and you might as well read a manual. They’re about as engaging as each other, after all…
Stop looking for a niche and make your own!
In my first year into the foray of the writing world (possibly the worst sentence I’ve ever written), I’ve learned a few things about travel blogging. The main thing is this: it’s impossible to stick to one niche. I’d also say I’m a culture blogger, sometimes a reviewer, sometimes even a recipe writer (sorry, Mum!)
So yeah, if there’s one thing I’ve learned this year it’s stop looking for a ****ing niche and make your own. Write about whatever you’re passionate about and if that changes over time, then so be it.