Finding a Blogging Niche: Why it sucks/ the problem!

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Last Updated on 21st January 2021 by Sophie Nadeau

Recently, I’ve been reading more and more posts with names such as ‘how to find your blogging niche‘, ‘always make sure to stay within your blogging niche‘ etc. etc. Well, what happens when you’re interested in everything? I mean, I love writing ‘the cutest cafés in Paris‘ just as much as I enjoy pulling on my oldest shoes and going urbexing. Okay, that last one definitely wasn’t a word but yeah, you get the idea! To put it bluntly, the problem with finding a blogging niche is that it kind of sucks. 

I want to explore abandoned graveyards one day and then put on my fanciest clothes and pretend I’m in the cast of Gossip Girl the next. I don’t want to have to constantly worry that I’m not reaching my target audience or ‘staying within the confines of my blogging niche’.

sophie nadeau goussainlivres goussainville

Writing in a certain ‘blogging niche’ curbs creativity

Your blog is your own personal space on the internet. It’s your home and yours alone. Why would you want to limit that space? Besides, how do you know your readers (or potential) readers won’t be interested in something until you’ve tried it?

When you feel forced to write, you stop enjoying it as much. You’ll stop having a good time writing your blog. And people of the internet aren’t stupid. They’ll see that you’re not enjoying writing and will consequently stop having a good time.

When I started university, I was given the advice to take all the courses where professors were truly passionate about their subject. At first, I wondered why and now it makes perfect sense. The lecturers who enjoy their subject more share the most share their passion with their students. A

s a result, you become more interested in the subject. I mean, when you see someone who’s so passionate about a subject, how could you not find it a little interesting? I think the same applies to blogging. Would I rather read 20 dry posts about Paris or 20 engaging posts about machine learning? The latter, obviously!

The Abbey Bookshop, Latin Quarter, Paris, France: coffee

Finding a blogging niche makes your writing one dimensional

Say I was obsessed with French food. Oh wait, I am. Well, what if I started a blog about the best restaurants in Paris? What about adding recipes? What about adding historical elements? That would kind of fall outside of my niche if I were to follow the advice of finding a blogging niche!

As humans, we’re multi-faceted. And that’s what makes us interesting. Correct me if I’m wrong but one of the things I love most about blogging is that there’s a personal touch to the posts. Lose that personal touch and you might as well read a manual. They’re about as engaging as each other, after all…

Stop looking for a niche and make your own!

In my first year into the foray of the writing world (possibly the worst sentence I’ve ever written), I’ve learned a few things about travel blogging. The main thing is this: it’s impossible to stick to one niche. I’d also say I’m a culture blogger, sometimes a reviewer, sometimes even a recipe writer.

So yeah, if there’s one thing I’ve learned this year it’s stop looking for a ****ing niche and make your own. Write about whatever you’re passionate about and if that changes over time, then so be it.

About Author

Sophie Nadeau loves dogs, books, Paris, pizza, and history, though not necessarily in that order. A fan of all things France related, she runs when she's not chasing after the next sunset shot or consuming her weight in sweet food. Currently based in Paris after studies in London, she's spent most of her life living in the beautiful Devonian countryside in South West England!


  • Claire
    7th October 2019 at 2:44 pm

    This really resonates with me! I kept a little hobby blog when I first started traveling abroad after finishing undergrad, but I ended up started a new “proper” blog with a clearly defined niche (at least on the surface level). I’ve really been struggling to write posts though because I find my original ideas getting distilled into nice-but-bland posts that don’t really excite me. Thanks for writing a reminder to just say “f**k it” and write what I want!

  • Diyana
    9th May 2019 at 3:42 am

    I really like your post on this. I’m not really a new blogger. I’ve been blogging for years but this year is the first time I’m trying to monetise my blog. While it’s true niche blogging is the easiest, it can be daunting thinking about it. I like to promote some singers and groups that I enjoy but I don’t really want to turn my blog into a music blog. I am currently trying to get into fitness but I don’t really want to just blog about my fitness journey. While I like travelling, my finances only allow me to travel twice a year.

    Reading your post actually eases me as while I want to make money blogging, I don’t want to sell myself out. I want to be true to myself and I want to let people know that bloggers are humans and we are multi-dimensional and we like a lot of things.

  • Marlies
    7th May 2018 at 1:03 pm

    Thank you sooo much for this post! I started blogging a few years ago, but totally lost my passion and I ended up deleting everything, because I just wasn’t happy with the way it was turning out (bit stupid I deleted it all, but well). I recently started again, just for fun and I only write posts when I feel like it and have something I want to share or get out of my head. – I blog in Dutch, so this reply is not meant as selfpromotion.

    I love your blog, and I think it’s mostly because you don’t blog the same stuff over and over again. I don’t visit blogs that only post recipes, or only post great restaurants in France (like, that’s maybe something you wanna do when you’re actually visiting France).

    Long story short, thank you for being an inspiration!

  • Terrigal Hotel
    3rd October 2017 at 1:18 am

    i really enjoy reading this… the thread is awesome too!

  • Alaine
    11th December 2016 at 5:39 am

    Love this! I blog about a lot of things as well. I don’t believe we are meant to live in one place, have one type of style, type of writing niche… because we’re human! I have a lot of interests, professions, homes, and have traveled since I was a fetus!

  • Kristen Kellogg
    10th December 2016 at 10:04 pm

    I loved this post. I like wandering out of my niche as well. Thanks for sharing!

  • Meg
    10th December 2016 at 9:22 pm

    Love it! I really liked your point about humans being multi faceted and therefore interested in many things. Enjoying the act of crafting your blogs ensures that your passion shines through in your words.

  • Melissa
    10th December 2016 at 6:44 pm

    I’ve been thinking a lot about this recently too! I don’t want to pigeon hole myself, but don’t want to seem all over the place either

  • Kristine
    10th December 2016 at 6:16 pm

    After reading post after post on “how finding your niche will increase traffic/gain success /make your blog awesome /make your life better++” I’ve often found myself thinking “shit, I guess I f**ked up. My blog is about everything travel and I thought Travel itself was a niche”. Good to know I’m not the only one avoiding a “niche”. Great post.

  • Cherene Saradar
    10th December 2016 at 5:57 pm

    So glad I’m to the only one who feels this way. I love hiking, backpacking and adventure travel but I also love to stay in a luxury hotel and eat fancy expensive food. What the hell is my niche? LOL I’ve decided to have a niche that is kind broad but if I do a post outside of that every now and then because I’m inspired to, I hope nobody judges:)

  • Sarah - Exploring Kiwis
    10th December 2016 at 5:51 pm

    I agree whole-heartedly! I blog to share the type of travel I like. It doesn’t fit into a perfectly formed niche so why should my blog? Keep doing you – love it 🙂

  • Stephanie
    10th December 2016 at 5:47 pm

    I totally get it! I’ve been blogging for 5 years and still don’t consider myself as having a niche. I love jet-setting to Europe and exploring its fabulous cities! But I also love getting outdoors, hiking and exploring my own backyard of Ontario. I guess you can say I’m where city meets country! lol

  • Leah
    4th December 2016 at 8:21 pm

    This is just perfect! I couldn’t have said it better myself. I have so many interests, and having to narrow down to writing about one is just too limiting. It also makes me feel like I have to force myself to write.

  • Sharon Montgomery
    2nd December 2016 at 3:34 pm

    I know for a fact that when I have tried to stay in a niche, my passion and creatively tanks. Also, for the record, when I briefly bought in to the need to drive SEO in my writing.

    The point is that I lost touch with the joy that came from writing in my unique style in the first place and I stopped writing. It became a job.

    Thanks for reminding me, or maybe giving me permission to again write from my passion.

  • Ivanna | Provocative Joy
    30th November 2016 at 8:38 pm

    This is true and I feel like I can say that because I’ve stumbled across so many blogs where the title looks helpful, but the writing is blah and technical. There’s no personality! After the umpteenth blog like that, I decided that I can do it too, but with personality.

    In my mind, I have a general niche (oxymoron? ha) that I stick with, but it’s more of a guide. When I have something I want to write about, I just write it! The posts that flow out of me are my favorite ones.

  • Karin
    30th November 2016 at 2:33 pm

    I think it doesn´t matter if you have a perfectly defined niche if your writing sucks. I as a reader am more attracted to read great writing about literally whatever than to read about a niche, as you point out in the part about being passionate about what you do 😉

  • Vicki Louise
    30th November 2016 at 12:43 pm

    If your reading posts that contain the words ‘find a niche’ then I would presume that it’s because you want to grow/expand/monetise your blog. I say that because I’ve searched for the very same thing & found exactly the same advice. I read it when I was starting out and thought f*** you – it’s my blog and I’ll write what I want. I don’t want to be limited.. etc etc.
    But no one is saying don’t write about what you want to write about – they’re merely pointing out that the ‘easiest’ way to succeed with monetiseation is via a defined niche that brands will be drawn to because you have a specific taraget audience and would therefore be a good funnel for their product. If blogging isn’t your business and you do it for fun, do what you love, enjoy it.
    And as for finding your niche (or the one you want to make yourself) – go for it and maybe hate the game more and not the players – they’re only passing on the tips that have helped them!

    • Sophie Nadeau
      30th November 2016 at 9:03 pm

      Thanks for reading! I used to think that the easiest way to get more readers was to stick within a certain ‘niche’ as I’d read that it could help. However, I then discovered that this technique really impacted on my writing and as a result, I ended up producing less content. I think that blogging is all about what works best for you and maybe what works for some people won’t work for others etc 🙂

  • Finding Beyond
    30th November 2016 at 6:31 am

    This is a great read. To restrict yourself seems so wrong but sometimes we find it does help us focus on what to write next. However things change, we change as people, and what we are looking for/doing in life is always changing therefore our blogs should change with us. When you are passionate about something it comes across and makes a more enjoyable read. To only allow our self’s to write on specific topics could be harming our blog. Really does make you think.

    • Sophie Nadeau
      30th November 2016 at 9:00 pm

      Thanks! I totally agree: when you’re stuck for ideas, it’s definitely helpful to have a vague idea of what you’re writing about but I don’t think you should always feel obliged to stay within that framework! 🙂


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