Last Updated on 4th August 2020 by Sophie Nadeau
You know that guy, Sisyphus, in Greek mythology who has to push a boulder up a hill? Every day he has to do the same thing over and over again. Every day he wakes up wondering “when will this end?” “When will this ef*** boulder just stay at the top of the hill!” Well, do you ever feel like him? Is that how your blog makes you feel? Here’s how to keep writing when no one is reading your blog!
Recently, I read that most blogs fail within the first 3 months. Woah, now there’s a statistic for you! But then again, it’s not at all surprising. I mean, how do you stay motivated when you google analytics dashboard shows a big fat ‘zero’?
The struggle is real. In the beginning, I’m pretty sure it was just my mum and my boyfriend’s ex-girlfriend reading my blog. What a crowd! Some days, it still feels like this… Luckily, there are some methods you can implement to help keep your motivation up and learn how to keep writing when no one is reading your blog!
Step one: Perspective.
The number one step on how to keep writing when no one is reading your blog is perspective. Blogging is more like a slow marathon rather than a fast sprint. You can’t write an article one day and end up in the top of Google rankings. You can’t write one article and expect dozens of loyal readers.
Step two: Be passionate.
If you speak to many of the top bloggers, you’ll notice one thing: they’re passionate about what they do. If you’re not passionate about what you’re writing about, then it’s probably time to take a look at what you’re doing and have a rethink.
If you’re not passionate, people of the internet will be able to tell right away. You’ll seem inauthentic and your hours of agonising in front of the keyboard to write that recipe. Lots of bloggers say ‘you have to find a niche’ but I don’t think that this is necessarily the case…
Step three: Write, write, write.
How are you going to expect anyone to find your content if you have no content to read?
In the beginning (or in my case, still!), your writing is going to be awful. You have to practice and hone your writing skills in order to find your ‘writing voice’.
If you go back to the beginning of even the most popular blogs, they too had bad writing. The secret to their success now? Practice makes perfect. It takes 10,000 hours to master a new skill. Besides, how else are you going to master blogging confidence, if you never even try?
Step four: Learn how to market yourself
After months and months of getting maybe 20 hits a day, I found myself wondering ‘why is no one reading my blog?’ ‘What am I doing wrong?’ This is the wrong attitude to have. People don’t want to read about you, they want to hear something that will help them and relate to them.
Tell me, when did you last read a blog where you spent hours trawling through information about someone else’s life? Exactly.
If you’re looking to market yourself to a global audience, you have to think of how your blog will come across to a new reader. This is a hard one, I know. You have to take a step back from your work and criticise it. Does anyone care that your sister came to stay and you went to a fairground in Paris? Probably not!
But what if you changed the angle of the article? What if you made it useful information about when to visit the fairground and what to see. By all means, give your opinion, but make it valuable to the reader.
Step five: Remember that success doesn’t happen overnight.
We always hear of these ‘success’ stories of people suddenly gain fame overnight. The reality is that most of these people have been working away for years before getting any kind of big break! When it comes to blogging, you’ll also want to find a way to reach your audience again and again.
In order to do this, I highly recommend finding a reliable host (I recommend Siteground) and also building up your email list (I recommend Flodesk – use my link to get 50% off using the code ‘SOPHIE’).