Last Updated on 8th November 2017 by Sophie Nadeau
In the past decade or two, Shoreditch has become the go-to place in London for coffee culture, street art and exciting start-ups. So perhaps it should come as no surprise that some of the coolest concept shops in London can be found in the area. One such of these quirky stores is AIDA coffee shop and concept store, a pretty venue just a few minutes walk away from the Shoreditch High Street tube station.
AIDA Address | 133 Shoreditch High St, London E1 6JE
AIDA in Shoreditch opened to the public in 2012. Founded by four sisters, they named their vision (a unique blend of curated independent clothing brands coupled with a brightly lit coffee store) after their Nan, Aida. All brands and offerings are carefully selected and goods for sale include menswear, homeware and womenswear.
The entirety of the concept store is set over two levels. While the menswear edit sits in the basement, womenswear takes up the rear floor space on ground level. To the front of the store, you’ll find full-length windows, a selection of bar stools, chairs and a welcoming coffee counter.
AIDA Coffee Review
The brightly lit coffee shop was fairly empty when I ventured in mid-morning, mid-week towards the end of October with a couple of friends. The decor of the store is all wooden tables, painted floorboards and altogether very ‘instagrammable‘. Just that week, the air had turned crisp, cool and the sight of a warm coffee shop was very welcome. We had just been chasing after the best fall foliage spots in London and so I was eager to sit down, chat and look through my photos.
While many speciality flavoured drinks often look prettier than they taste, the Rose latte surprised me in that it was both tasty and lovely to look at. In what I can only describe as a ’sweet macaron in liquid form’, I could easily have drunk it all day and totally recommend it if you ever venture to Shoreditch. The flat white was good, and while I’m normally not a fan of turmeric flavoured beverages, my friend’s concoction was well balanced and would be perfect if you were actually a fan of the flavour.