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Last Updated on 16th January 2017 by Sophie Nadeau


It’s no secret that Instagram is by far my favourite social media platform. I mean, who doesn’t like looking at pretty photos of faraway places, food that makes you drool a little and cute puppy videos?! And besides, once you get into the swing of things, you can easily post once or twice on a daily basis and share your (beautiful?) snaps with the world. But the best thing about all the accounts I follow? They have an Instagram niche.

When I first got onto Instagram, I had no idea what I was doing! I’m sure that some (if not many) of you are reading this and thinking, “But Sophie, you still seem to have no idea what you’re doing!”

Okay, okay, I get what you mean. But if you look at my feed, then you might start to notice that there’s a little bit of a theme running with the colour choices, subject choices etc. For example, have you ever seen me post a selfie? Or pictures of my vegan burger dinner? No, of course you haven’t. And that’s because I found my Instagram niche and stuck with it.

Whether you’re a food blogger, nature lover, succulent grower or travel writer, there’s truly an Instagram niche for everyone to find- you just need to find it! So without further ado, here’s how to find your very own Instagram niche in three easy steps:

1. Find out what you like & what interests you

The first step in finding your Instagram niche is finding out what you like (and deciding what you don’t like). I don’t know about you, but I tend to find that if something doesn’t interest me, then I’ll get bored easily. It sounds cliché, but if you’re not passionate about what you’re taking pictures of, then people of the internet will sniff you out straight away.

That’s not to say you shouldn’t try new out new things. In the beginning, try out multiple styles of photography; minimal, black and white, saturated, moody, landscapes, portraits- whatever. Try everything if you have to! But once you’ve got past the initial stage of finding what you like, then stick to it because chances are, once people start following you, it’s because they like the style of photos you post.

So to summarise on this, if you’re not enjoying the style of your photography, then it’s not going to stick. Find something you like and stick to it. Be authentic and be yourself. Another cliché, but it’s true.

2. Find a colour scheme

When people are deciding if you’re worth a follow or not, or even if it’s worth liking a couple of your photos, you’ve got maybe 0.5 seconds to impress them! So make it count.

People will most likely look at your profile through that little grid format and decide where to go from there. When someone’s got a million other things to do in their day, they’re not going to have the time or energy to work out what you’re posting about, so make it easy for them. Make sure that you can always tell what the post is about in that little thumbnail that’s visible in the grid.

how to find your instagram niche

3. Be consistent

Just like with blogging, being consistent is a surefire way to add credibility to your brand. Whether you want to post once a day, once a week, or even once a month, make sure to post at similar times each time so that your followers know when to expect an update from you.

If you don’t post every day, make use of the new Instagram stories feature to promote new snaps to your feed and to let your followers know when to expect a little something from you.

I find personally, my account seems to work well if I post between 1-3 pictures spread out throughout the day. Although saying this, try not to post more than once every 6 hours; no one likes to be spammed! And even then, post no more than three times a day.

how to find your instagram niche

And if you enjoyed this article, why not check out 50 ways to increase Instagram engagement & 10 signs you have an Instagram Husband. Need help with editing your snaps? Check my guide to the only three apps I use to edit my photos!

About Author

Sophie Nadeau loves dogs, books, Paris, pizza, and history, though not necessarily in that order. A fan of all things France related, she runs when she's not chasing after the next sunset shot or consuming her weight in sweet food. Currently based in Paris after studies in London, she's spent most of her life living in the beautiful Devonian countryside in South West England!


  • Trevor Valentine
    21st September 2020 at 7:43 pm

    A very interesting and informative article.

  • Nicole Van de waline
    27th July 2020 at 2:25 pm

    Great tips, thanks! I am going to work on my Instagram during the quarantine

  • Kris Kemp
    16th April 2017 at 8:24 am

    Thanks for the helpful tips. I have a number of interests … and have been creating niche specific IG sites for each one. I plan to organize the photos, illustrations, quotes, quotes with photos, in advance to specific folders, then either outsource everything to someone on Upwork or Fiverr. Probably Upwork as it tends to be more professional. I’m also going to try Social Pilot, the CMS automator for IG as it appears to be the best choice for the best price. Thanks again for your tips on IG marketing. Focus on a niche. Good advice.

    By the way, I watched the Instagram Domination video course (only $10) on Recommend!

  • Steve
    5th September 2016 at 10:09 am

    Hi Sophie,

    great tip with the colour scheme, looking at a Instagram profile where the colours are harmonized does look so much better! From another article I read photos without filters perform the best statistically. I think some advice I can give is to be authentic or have a own personal touch – ask yourself why people should follow you as the 100th travel photo account?

  • the adventurer
    14th August 2016 at 11:33 pm

    Great tips, thanks for sharing =o) I am currently trying to work on my instagram and improve it’s appearance so these were really helpful =o)

  • Darina
    13th August 2016 at 8:15 am

    Good tips, thank you for sharing!


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