A whole host of giant balloons, in all colours of the rainbow fly away from the famous storefront. Sparkling, twinkling and with a view of the Eiffel Tower, the Christian Dior Balloon in Paris really is a lovely sight to see along Avenue Montaigne. Located just off the world-famous shopping street of the Champs Élysées (Elysian Fields), you’ll find plenty of fashion stores and more Christmas lights than you thought possible.
Dior Design House & the Christian Dior balloon in Paris
Longtime readers of this blog may remember a post detailing a visit inside the Dior Atelier Design House. Last year, I was lucky enough to partake in a trip inside the famous high fashion house as part of a city-wide open day programme. We learned about different facets of the company, as well as the ways in which they produce their luxurious outfits. The visit was interesting, informative and, above all, made me wish I could have tried on all the sparkling outfits!
I came away with a complimentary bottle of perfume and a desire to learn more about the history of the design house, as well as its founder, Christian Dior. What I didn’t realise at the time, is that for the festive period each year, the design house is completed decked out and decorated for Christmas. This year, a large balloon was erected above the storefront and you may well have already seen it on Instagram…
A History of Avenue Montaigne
Stroll down Avenue Montaigne (which also happens to be situated right by the Grand Palais) and you’re sure to spot some haute couture names you’re familiar with. After all, Christian Dior, Chanel, Chloé, and many other brands have their flagship stores here.
Located in the 8e arrondissement of the city, nearby you’ll find Pagoda Paris, as well as the beautiful green space of Parc Monceau (a wonderful escape from the crowds of the city and a great spot to enjoy a Parisian picnic).
Once called Allée des Veuves (Alley of widows), the street is named for a writer of the time of the French Revolution. Since the mid 20th Century, the avenue has become associated with the crème de la crème of French high fashion. The Canadian Embassy in France is also located here.