Vietri sul Mare: The Ceramic Town of the Amalfi Coast

Last Updated on 4th June 2024 by Sophie Nadeau

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An unassuming gem tucked away in the coastline, Vietri sul Mare is the enchanting entrance to the Amalfi Coast. Known as the ‘Ceramic Capital of the Coast’, drawing people in with the traditional handmade ceramics that fill the town. A vibrant pocket of narrow winding streets and pastel hued houses, this magical seaside town is sure to leave you feeling inspired!

Here’s your ultimate guide to visiting Vietri sul Mare, as well as top tips and the best things to see.

A brief history of Vietri sul Mare

Originally named Marcina by the Etruscan’s (an ancient civilisation of Italy), who settled in the seaside town for its maritime trade, which flourished.

That was until the vandals of Gaiseric came and destroyed the town, the surviving locals rebuilt and renamed the town, Vietri sul Mare, coming from the Latin word ‘vetus’, which means ancient, concerning the old city on which they built upon.

The town’s name also translates from Italian as ‘glass on the sea’, referencing to the glassmaking heritage of this small town. A tradition which, alongside the ceramic trade of the town, has also been happening since the 15th century.

Eventually succeeded by the Romans, where the production of pottery and ceramics began to boom, and would continue to do so for years to come.

Today, Vietri sul Mare stands as a historic gem where for more than five centuries of clay has been worked, glazed and decorated into traditional and unique artisanal works. Lining the streets and filling the shops, it’s impossible to miss this beautiful homemade craft when visiting!

What is Vietri sul Mare known for?

Vietri sul Mare is known as the ‘gateway town’ to the gorgeous Amalfi Coast, as it’s the first spot you go through when travelling from Salerno. Famed for its ceramics heritage, this quaint little town has been making unique and traditional handmade ceramics since the Middle Ages.

A heritage and history steeped in crafting clay, the town is known as the Ceramic Capital of the Coastline. Quite literally everywhere you look, you’ll find that this gorgeous town is adorned with colourful handmade ceramics.

It’s also got a history of glassmaking, hence the name ‘Vietri sul Mare’ which translates to English as ‘Glass on the Sea’. The glassmaking industry of this picturesque town dates back centuries and is still thriving to this very day!

Best things to do in Vietri sul Mare

Wander around the town

One of the best ways to get a feel for the ‘Ceramic Capital’ is simply to wander around the town and soak up the serene ambience of this decorated town.

Getting lost down the winding narrow alleyways and stumbling across the intricately painted treasures that adorn the walls, floors and houses of the town is definitely the best way to experience Vietri sul Mare.

A popular spot (particularly amongst those looking for the instagrammable shot) is just off of Via Cristoforo Colombo by Marina Di Vietri, where a colourful row of buildings lining the street make for a postcard perfect picture.

Beach

The beaches of the Amalfi Coast are characterised by either soft stretches of sand or small pebbles, but one thing’s for certain is the crystal clear waters that lap up the shore, inviting you in.

Vietri sul Mare boasts of some of the largest beaches of the Amalfi Coastline. In fact, this huge stretch of beach is a collection of four different beaches, all of which are within walking distance from the town, the closest being Marina di Vietri and La Baia.

• La Baia: One of the few sandy beaches of the Amalfi Coast, this is actually the first beach you’ll come across if travelling from Salerno. Situated just next to the busy port of Salerno, this is as favourite amongst many thanks to its proximity to so many amenities.
• La Crespella: A bit more private, the 16th century Tower of Marina di Vietri looms over.
• Marina di Vietri: Situated directly below the town nestled between two rocky walls, this beach is abundant with chairs to lounge on and has plenty of cafes and restaurants nearby.
• Marina di Albori: Albori is a small district of Vietri, this offers a quieter alternative to that of the other beaches and it gets sun late into the afternoon.

Church of Saint John the Baptist (Chiesa Parrocchiale di San Giovanni Battista)

Poking out of Vietri sul Mare’s Old Town centre is the iconic pastel pink Duomo of the church, which is actually the highest point of the entire town. The church was constructed some time in the 10th century, and was originally built as a private church, but had to be rebuilt after the Saracen raids. 

While visiting, it’s definitely worth popping by this beautiful monument, the facade alone is full of character and very striking visually. Known as the town’s cathedral, this is the mother church of Vietri.

Go shopping for ceramics

Of course, a trip to Vietri sul Mare wouldn’t be complete without visiting one of their beloved ceramic shops, each of which exude creativity as you walk into them!

Here are just a few suggestions of the top places to shop:

• Sol’Art Ceramiche
• Ceramica Vietri
• Ceramica Massimino
• Ceramica Salsano Vietri
• Ceramiche Bisogno Giuseppe

You are sure to find some of the best ceramics of the Amalfi Coast in this town, so be sure to go here when buying yourself a pottery souvenir.

Vietri Ceramics Museum (Museo della Ceramica Vietrense)

Home to a museum dedicated to the centuries of Vietri’s ceramic heritage, if you are a lover of history and truly fascinated by the craft it’s an absolute must-see!

Open daily 9am-3pm and closed on Monday’s, this small museum is situated in a scenic location with beautiful views, within the complex of Villa Guariglia.

Take a Ceramics Workshop

…and if you haven’t got enough of a fix of ceramics from all of the above, why not immerse yourself in the very craft that makes this town so special!

A perfect way to truly experience Vietri sul Mare’s heritage is to get your hands deep in some clay and make your very own ceramics. It’s also just a wholesome and peaceful activity to fill your afternoon with after exploring this charming town.

Viewpoint of Vietri sul Mare

The best viewpoint offering panoramic views of Vietri sul Mare is actually after you exit the town’s train station. A photo perfect moment, if you’re just arriving by train, there’s no better spot to soak up the beauty before you and fill yourself with wanderlust, ready to explore!

How long do you need in Vietri sul Mare?

You could easily explore the town’s main attractions within a day as it’s quite a small town.

That being said, Vietri sul Mare makes for the perfect base location when exploring the Amalfi Coast, bordered by the quaint fishing town, Cetara.

Though considered less picturesque than that of its other neighbouring towns like Positano or Amalfi, it certainly offers a little more peace and quiet from the hustle and bustle of the busier towns. If it’s your first time on the Amalfi Coast, be sure to check out our suggested Amalfi Coast itinerary.

Where to stay in Vietri sul Mare

If there’s one thing you should know about visiting the Amalfi Coast, it’s that it can certainly be on the pricier side of things, especially if you’re visiting in high season (July and August). However, Vietri sul Mare is slightly quieter than most towns, making it a little less costly.

Also worth noting, thanks to its close location to Salerno, it makes it much easier to get in and out of the town. Here are some of the best places to stay in Vietri sul Mare (based on location and web-reviews):

Bed and Brekfast Casa Anna Rita: situated a 2 minute walk from Baia Beach, and 3 minutes from the town centre, this is a beautiful spot to stay and the hosts are said to be super friendly and welcoming! Check prices and availability here.

Lumasa B&B: Located in the heart of Vietri’s historic centre, this B&B offers free parking, is pet friendly and is close by to plenty of restaurants, shops and cosy cafes. Check prices and availability here.

Calamarina B&B: Conveniently located close by to the train station and quite a few ceramic shops. Boasting of some of the best views, visitors recommend it for the fabulous rooftop terrace where you can sip on limoncello and watch the sun set. Check prices and availability here.

Fallen in love with the Amalfi Coast vibe? Read our guide to the best towns and villages to visit while exploring the Amalfi Coast, Italy for more travel inspiration!

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