Last Updated on 3rd February 2017 by Sophie Nadeau

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I’m getting bored of Instagram,” the confession slipped out of my mouth a couple of days ago before I could stop it. A slip of the tongue maybe, or perhaps a sign of something else. You see, I’ve started reading articles where people suggest what you post. I’ve started to read articles where people say things like ‘oh, you shouldn’t do that back pose thing in your photos‘, read articles where they suggest you do ‘this’ instead, make your caption that. Not only are these incredibly tiring to scroll through, but they’re kind of not helpful (sorry!). So dear content creators, please stop telling other creators what to post!

The majority of bloggers and photographers I know create really awesome content and are generally pretty cool people. And look, I kind of get it. You’re fed up of seeing ‘x’, ‘y’ or ‘z’ on your feed. You’d rather see ‘a’, ‘b’ or ‘c’ because you think it would be more interesting that way. But why did you start admiring that person’s work? Was it to agree with their every picture? Or was it because you found an interesting, beautiful, entertaining or even thought-provoking quality to their work?

So anyway, I was going to post a photo the other day and then I paused. “Wait. This one doesn’t fit in with the advice I’ve read,” I thought to myself. “I mean, it’s not Paris (which is pretty much 80% of my content), plus it’s not edited in a similar fashion to my other photos“. And then I had this WTF is wrong with me, facepalm moment.

1) It’s only Instagram and I should totally be studying right now (lol). And though I do use the platform to get traffic, and sponsorship etc. there are a lot more important things happening in the world right now. And yeah, it’s only Instagram! 2) Why was I listening to what other people thinking I should post? It’s my feed and I want to post stuff I think is actually interesting, not some cookie cut image that a million others have posted (although there’s nothing wrong with this either!). But yeah, then I posted the photo and that was that!

Love in London 💓

A photo posted by Sophie Nadeau | (@sophieannenadeau) on

You are your own unique brand! Be you.

I’ve said this before and I’m sure I’ll say it again. You are your own unique brand and as a creator, that’s what makes you special. It also means that you shouldn’t feel like you have to pigeonhole yourself into a niche just because you’ve read you should. (Although if a ‘niche’ works for you, then this is obviously fine too). When you create content, you’re not solving a simple maths equation, or reciting a Latin grammar table. When you create content, you’re making stuff that’s unique and only you and your experiences can come up with that kind of stuff.

Now, I know that there will be people out there who say “But when you post ‘niche’ content (stuff that’s always similar to each other), it’s the quickest way to grow your brand”. However, if I’m honest, I’m not sure that’s even true! Look at your favourite writers, bloggers, music producers, and photographers. Are they always producing the same content? Because I’m pretty sure that they’re probably always showcasing new stuff and changing things up a bit. Like, life would be kind of boring if we always did (and all produced) the same thing. No?

Yes this is a real place… 😍

A photo posted by Sophie Nadeau | (@sophieannenadeau) on

Stop Comparing yourself to others.

Theodore Roosevelt once said: ‘Comparison is the thief of joy‘ and he wasn’t at all wrong was he? In today’s age, with a constant stream of make-up filtered selfies and picture perfect locations (not to mention how it always appears to be sunny in social media pictures?), it’s hard to forget that social media is simply a highlights reel. A neverending stream of our the best moments of our lives. We rarely mention when a family tragedy happens, when we didn’t get that job we wanted, or simply when we’re having a bad day.

For too long, I’ve neglected to acknowledge that I’m part of the problem. Me, you and everyone else. All of us. For the most part, we’re constantly pushing out content, neglecting to tend to our own emotions and slowly becoming immune to the reality of social media being fake. So stop comparing yourself to others and work on your own goals and content. Stop comparing yourself to the girl who wrote an article telling you to stop ‘doing the back pose’ or ‘wearing too much makeup in your photos’. Go with what feels right for you and produce content you’re proud of because you made it. 

Again, sorry to bang on about it, but be you! Besides, the world doesn’t need another ‘x’. In today’s world, we could always do with another fresh, forward thinking perspective.

Still dreaming of perfect reflections in Switzerland a couple of months ago. Take me back… 😍

A photo posted by Sophie Nadeau | (@sophieannenadeau) on

Can we just be supportive of one another?

You’re meeting two friends. To one “Oh, you’re posting ‘cliché’ (I hate that word) photos!” To the other “Oh, you’re posting such unique photos!” “I love both styles” would be the appropriate response in this situation.

Like, can we please just be supportive of one another? We’re in this community together and it’s already tough enough to get people to take us seriously as ‘content creators’ without us all bashing one another! Constructive criticism is one thing, but simply telling someone to do something because you’re not personally a fan is not very helpful.

So for the love of all that is good (aka, travel) please stop telling other creators what to post!

-and listening to what others say…

Instead, I encourage you to pursue your passion. Whether it’s the 1st time you’ve picked up a camera or the 5 millionth then take the photos you’d like to see, not a snapshot because someone has suggested you do. Or, even worse, not take a photo because someone has told you ‘it won’t get you enough likes or whatever’.

It’s up to us to carry on producing ‘stuff’ that inspires us regardless of what other people say. So go on, start publishing stuff you think is pretty, interesting, unique, inspiring, thought-provoking. Or, you know, because you feel like it. Do it today. I dare you.

stop telling other creators what to post

About Author

Sophie Nadeau loves dogs, books, Paris, pizza, and history, though not necessarily in that order. A fan of all things France related, she runs when she's not chasing after the next sunset shot or consuming her weight in sweet food. Currently based in Paris after studies in London, she's spent most of her life living in the beautiful Devonian countryside in South West England!


  • Becca
    24th February 2017 at 6:00 am

    I love this post! I have been thinking about this issue a lot lately as I’ve been doing research for my blog. It seems that all over the internet there are people who want to tell you what to do and what not to do with regards to the content you create, and it really can be overwhelming and disheartening! So it was very refreshing to read this. So glad I stumbled across your blog x

  • Kate - Travel for Difference
    10th February 2017 at 11:16 pm

    Absolutely love this post! My favourite quote of all time is “Compassion over Comparison” – it’s so true.
    If we continue to compare ourselves to others, there is no joy in our success. Being authentic is the most important thing. Beautifully written Sophie!

  • Eva Casey
    8th February 2017 at 3:37 am

    YES YES YES YES YES. That’s how I feel about this post 😛 And you know what? When you start to post about the stuff you LOVE to post about, your people will find you. Some people may unfollow, but they’re not who you wanted to attract to begin with! Thanks for writing this post, Sophie 🙂

  • Ella
    6th February 2017 at 6:41 pm

    I don’t think I’ve come across another post that talks about this topic as well as you did here! I think that there is a lot of pressure on content creators to create in a certain way. To follow trends, timelines, advice that doesn’t actually resonate with us etc. But we really just need to create in whatever way is natural for us, without worrying about views, likes, comments, money etc. I think it would be really cool for all of us to just support each other in how & what the other creates without putting pressure with shoulds & shouldn’ts. Great post 🙂

  • Isobel Lee
    6th February 2017 at 12:41 pm

    Wise words Sophie! Let’s see more support and less negativity in general. Also known as if you don’t have anything nice to say, don’t say anything at all…

  • Connie Beatrice
    5th February 2017 at 3:04 pm

    This is so true! I actually deleted the app few days ago because I realized I’m not happy with the way I use it. Everything seems so artificial, and I wanted to give myself some time to figure out how I want to use it without constantly being bombarded by other peoples pictures.
    Glad you’re sticking with y o u !


  • Karen
    5th February 2017 at 1:38 am

    Yep, sounds about right. We should support others work although I’m ALWAYS excited to see a new take on a place and/or a unique way of showing it. I hope to inspire others. 😉

  • Candy
    4th February 2017 at 7:40 pm

    Such a good read. I am in love with your photos. Keep doing what you are doing 🙂

  • Jamie
    4th February 2017 at 2:43 pm

    SO happy to have read this! It’s actually something I’ve been struggling with; constantly thinking I’m DOOMED to failure if I don’t comply with all the various advice I get! Such a good little reminder that my brand is unique because of me and what I do differently, not the same! Thanks for the fab read! xx

  • Flo @ Yoga, Wine & Travel
    4th February 2017 at 2:01 pm

    Really thought provoking, Sophie! We are all multi-faceted people with different personalities and interests – why should we limit ourselves to one specific thing over various channels?

  • Daniela Nastase
    4th February 2017 at 12:42 pm

    Your fans love your content and your voice, so YOU GO GIRL!

  • Tanja (the Red phone box travels)
    4th February 2017 at 10:25 am

    agree!:) well said!

  • Darina
    4th February 2017 at 9:39 am

    Totally agree with your article! I love the tips how to improve your feed, but it’s important to have your own voice and things..that’s what’s all about…

  • Kelly
    4th February 2017 at 3:38 am

    Love it!! I think sometimes I get so caught up in what I think I should post that I forget to stay true to myself. I mean, this is my work. For me. No one else. And as long as we stay true to that then everything will work out. Thanks for reminding me to stay true to myself.

  • NWRoadtrips
    4th February 2017 at 1:07 am

    Right on! Never lose your voice. Great post!

  • Karin
    4th February 2017 at 12:29 am

    I love the way you edit your photos 🙂 While a good advice on how to pose for photos is always welcome, some of the information circulating online is quite unworthy of attention. As you say, it´s only instagram!

  • Jaynie
    4th February 2017 at 12:04 am

    I know what you mean. Everyone wants to be an authority on something.
    I’m trying to write about what I love, and if people are inspired, it’s a bonus.


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